Turtle Backpack Newsletter
Creating a newsletter was a really cool experience. We had to understand the message we wanted to convey, the call to action, and especially our audience.
Also, in terms of design, we had to maintain consistency and make the information clear and easy to find. I learned from this work to make the consumer experience simpler and attract their attention.
Newsletter #1
For this first newsletter we focused in introducing the brand, explaining what it means and offer a 30% off discount to encourage people to take care of the environment with sustainable practices.
We understand that our audience are more adventurous people from 18-35 years old. Because of that we decided to keep our newsletter clean, with nature images and clear call to actions to help the consumer know the next steps.
Newsletter #2
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