How to know which social media platform to post on?
Every social media platform has its pros and cons. It is necessary to know your objective with your brand, understand your audience and how to interact on each social media.
For this project I decided to use Facebook and Instagram, because my audience is mostly 18-35 year old women.
Nowadays, art videos are very popular and the audience for this type of content is high in number.
As much as Instagram and Facebook have a similar interaction, it is still important to study to know what kind of information will draw people’s attention.
Facebook Post
I had good results with the Facebook post. I realized that my audience is older people, friends and family who support my art. They won’t necessarily be my consumers, but they are people who interact more.
Likes: 50
Comments: 11
Instagram Post
My Instagram post was more targeted towards prospective buyers or people who enjoy watching art videos. I realized that the interaction was more professional than supportive like on Facebook.
Likes: 35
Comments: 6
Shares: 5